Aries
18SS LOOKBOOK
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COVERCHORD FEATURE

Aries
18SS LOOKBOOK

JAPANESE

Founded in 2011, London based brand ARIES offers up a unique merging of street wear and high fashion, informed by the distinguished careers of design duo Sofia Maria Prantera and Fergus “Fergadelic” Purcell,
Prantera and Purcell met while working at famed London skate shop Slam City Skates, Prantera designing the store’s in-house clothing line and Purcell providing graphics. The two went on work together at SILAS, the iconic streetwear brand founded by Prantera in 2000. Purcell has been one of the most sought after graphic designers in fashion for two decades, working with brands such as Marc by Marc Jacobs, JW Anderson, Stella McCartney and PALACE SKATEBOARDS.

All production is carried out in Italy and the UK, ensuring a level of quality that few streetwear brands are able to achieve. Each collection draws on the designers’ shared passion for vintage graphics, sub cultures and taking an alternative approach. It is a unique world view informed by more than two decades of experience.

Often playful and subversive, the 2018 Spring & Summer collection features a series of print tees sporting parodies of well known fast food chains logos. Made from super fine Italian cotton jersey, the tees are an example of the brand’s ethos of elevating streetwear.

Aiming to confront streetwear’s outdated gender binaries, ARIES produces a unisex line that is suitable for anyone regardless of sex.

Disrupting standard formulas and centred very much in the now, the ARIES star is rising and a brand to watch out for.

RESORT / SPRING SUMMER 2018

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SPRING SUMMER 2018

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