{"title":"y YO","description":null,"products":[{"product_id":"vyo-k4503","title":"FELTED VEST","description":"Richly felted cashmere with a distinctive shaggy texture and exceptionally soft feel.\u003cbr\u003e\nA relaxed silhouette with a slightly longer length, close crew neck, and cap sleeves creates a refined, understated look. \u003cbr\u003e\u003cbr\u003e\n・Cashmere\u003cbr\u003e\n・Crew neck\u003cbr\u003e\n・Cap sleeves\n\n\u003cbr\u003e\u003cbr\u003e\n〈y YO〉\u003cbr\u003e\nFounded in 2025 by stylist Chisato Takagi and fashion director Kumiko Katayama, y YO is a knitwear brand built on the concept of “Traditional yet cutting-edge.” Combining distinctive designs with cashmere sourced from Inner Mongolia, one of the world’s leading cashmere-producing regions, the brand offers a modern take on cashmere. Committed to fair trade and the highest quality, y YO creates timeless pieces that grow softer and more comfortable with wear.","brand":"y YO","offers":[{"title":"GRAY \/ ONE SIZE","offer_id":45943124263103,"sku":"2100000579600","price":49500.0,"currency_code":"JPY","in_stock":false},{"title":"LEMON \/ ONE SIZE","offer_id":45943124230335,"sku":"2100000579617","price":49500.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/files\/VYO-K4503_016_02_cbdd454d-1d89-4ec0-a3e5-dd95946d9a52.jpg?v=1790750813"},{"product_id":"vyo-k4502","title":"FELTED OVERSIZED HOODIE","description":"Richly felted cashmere with a distinctive shaggy texture, shaped into an oversized hoodie with broad sleeves and a sculptural hood.\u003cbr\u003e\nThe soft, luxurious feel of cashmere balances the relaxed proportions. \u003cbr\u003e\u003cbr\u003e\n・Cashmere\n\u003cbr\u003e\u003cbr\u003e\n〈y YO〉\u003cbr\u003e\nFounded in 2025 by stylist Chisato Takagi and fashion director Kumiko Katayama, y YO is a knitwear brand built on the concept of “Traditional yet cutting-edge.” Combining distinctive designs with cashmere sourced from Inner Mongolia, one of the world’s leading cashmere-producing regions, the brand offers a modern take on cashmere. Committed to fair trade and the highest quality, y YO creates timeless pieces that grow softer and more comfortable with wear.","brand":"y YO","offers":[{"title":"RED \/ ONE SIZE","offer_id":45943124328639,"sku":"2100000579594","price":75900.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ ONE SIZE","offer_id":45943124361407,"sku":"2100000579587","price":75900.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/files\/VYO-K4502_020_01_dd95855a-ae39-497e-80e6-dfe82542d291.jpg?v=1790750811"},{"product_id":"vyo-op4501","title":"SECOND-SKIN JUMPSUIT","description":"Mid-gauge cashmere jumpsuit with an original stripe pattern, a straight silhouette, front button closure, and an adjustable drawstring waist. \u003cbr\u003e\u003cbr\u003e\n・Cashmere\u003cbr\u003e\n・Original stripe pattern\u003cbr\u003e\n・Front buttons\u003cbr\u003e\n・Waist drawstring\n\n\n\u003cbr\u003e\u003cbr\u003e\n〈y YO〉\u003cbr\u003e\nFounded in 2025 by stylist Chisato Takagi and fashion director Kumiko Katayama, y YO is a knitwear brand built on the concept of “Traditional yet cutting-edge.” Combining distinctive designs with cashmere sourced from Inner Mongolia, one of the world’s leading cashmere-producing regions, the brand offers a modern take on cashmere. Committed to fair trade and the highest quality, y YO creates timeless pieces that grow softer and more comfortable with wear.","brand":"y YO","offers":[{"title":"BORDER \/ ONE SIZE","offer_id":45943124295871,"sku":"2100000579631","price":93500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/files\/VYO-OP4501_693_01_c6564c2b-7966-4153-83ae-59528e5e5681.jpg?v=1790751701"},{"product_id":"vyo-p4501","title":"FELTED BARREL PANTS","description":"Richly felted cashmere with a distinctive shaggy texture, shaped into a rounded barrel silhouette with a slightly cropped length.\u003cbr\u003e\nGenerous waist gathers add volume to the dimensional form, balanced by an elastic shirred waist for a relaxed fit. \u003cbr\u003e\u003cbr\u003e\n・Cashmere\u003cbr\u003e\n・Elastic shirred waist\u003cbr\u003e\n・Cropped length\n\n\u003cbr\u003e\u003cbr\u003e\n〈y YO〉\u003cbr\u003e\nFounded in 2025 by stylist Chisato Takagi and fashion director Kumiko Katayama, y YO is a knitwear brand built on the concept of “Traditional yet cutting-edge.” Combining distinctive designs with cashmere sourced from Inner Mongolia, one of the world’s leading cashmere-producing regions, the brand offers a modern take on cashmere. Committed to fair trade and the highest quality, y YO creates timeless pieces that grow softer and more comfortable with wear.","brand":"y YO","offers":[{"title":"GRAY \/ ONE SIZE","offer_id":45943124426943,"sku":"2100000579624","price":75900.0,"currency_code":"JPY","in_stock":false},{"title":"LEMON \/ ONE SIZE","offer_id":45943124394175,"sku":"2100000579648","price":75900.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/files\/VYO-P4501_016_01_6427a039-8c16-41e5-b20d-a1caeb1ef6d0.jpg?v=1790750814"},{"product_id":"vyo-k4501","title":"OLD SCHOOL TRICO BORDER TOP","description":"Cashmere striped knit made from a textured rib knit fabric. 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Committed to fair trade and the highest quality, y YO creates timeless pieces that grow softer and more comfortable with wear.","brand":"y YO","offers":[{"title":"LIME \/ ONE SIZE","offer_id":45943125016767,"sku":"2100000579563","price":79200.0,"currency_code":"JPY","in_stock":true},{"title":"RED \/ ONE SIZE","offer_id":45943124983999,"sku":"2100000579570","price":79200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/files\/VYO-K4501_537_01_d6d70b0b-9c7f-4089-bf5f-150d91b3abff.jpg?v=1790750809"},{"product_id":"vyo-h4501","title":"EARFLAP HAT","description":"Cashmere ear flap hat with a textured rib-knit construction and cashmere lining for a soft, warm feel. \u003cbr\u003e\u003cbr\u003e\n・Cashmere\n\n\u003cbr\u003e\u003cbr\u003e\n〈y YO〉\u003cbr\u003e\nFounded in 2025 by stylist Chisato Takagi and fashion director Kumiko Katayama, y YO is a knitwear brand built on the concept of “Traditional yet cutting-edge.” Combining distinctive designs with cashmere sourced from Inner Mongolia, one of the world’s leading cashmere-producing regions, the brand offers a modern take on cashmere. Committed to fair trade and the highest quality, y YO creates timeless pieces that grow softer and more comfortable with wear.","brand":"y YO","offers":[{"title":"RED \/ ONE SIZE","offer_id":45943125803199,"sku":"2100000579723","price":22000.0,"currency_code":"JPY","in_stock":true},{"title":"WHITE \/ ONE SIZE","offer_id":45943125770431,"sku":"2100000579716","price":22000.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ ONE SIZE","offer_id":45943125835967,"sku":"2100000579709","price":22000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/files\/VYO-H4501_020_02_e284cb00-e5db-41fd-834e-aee943267acd.jpg?v=1790750819"},{"product_id":"vyo-a4503","title":"HOODED STOLE","description":"Compact hooded cashmere stole in a 7-gauge smooth knit, with a structured hood and a soft, smooth feel. \u003cbr\u003e\u003cbr\u003e\n・7-gauge cashmere\n\n\u003cbr\u003e\u003cbr\u003e\n〈y YO〉\u003cbr\u003e\nFounded in 2025 by stylist Chisato Takagi and fashion director Kumiko Katayama, y YO is a knitwear brand built on the concept of “Traditional yet cutting-edge.” Combining distinctive designs with cashmere sourced from Inner Mongolia, one of the world’s leading cashmere-producing regions, the brand offers a modern take on cashmere. Committed to fair trade and the highest quality, y YO creates timeless pieces that grow softer and more comfortable with wear.","brand":"y YO","offers":[{"title":"LIME \/ ONE SIZE","offer_id":45943125901503,"sku":"2100000579754","price":49500.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ ONE SIZE","offer_id":45943125934271,"sku":"2100000579730","price":49500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/files\/VYO-A4503_537_03_02497e9c-efb9-40af-b166-d20378e3623a.jpg?v=1790750820"},{"product_id":"vyo-a4502","title":"BODY WRAPPED STOLE","description":"Oversized cashmere stole in a loose 7-gauge knit, featuring a multicolor stripe pattern alongside solid color sections. \u003cbr\u003e\u003cbr\u003e\n・7-gauge cashmere\n\n\u003cbr\u003e\u003cbr\u003e\n〈y YO〉\u003cbr\u003e\nFounded in 2025 by stylist Chisato Takagi and fashion director Kumiko Katayama, y YO is a knitwear brand built on the concept of “Traditional yet cutting-edge.” Combining distinctive designs with cashmere sourced from Inner Mongolia, one of the world’s leading cashmere-producing regions, the brand offers a modern take on cashmere. Committed to fair trade and the highest quality, y YO creates timeless pieces that grow softer and more comfortable with wear.","brand":"y YO","offers":[{"title":"BORDER \/ ONE SIZE","offer_id":45943125967039,"sku":"2100000579693","price":64900.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/files\/VYO-A4502_693_02_094bee13-69c4-480c-a5ee-c38306149416.jpg?v=1790750818"},{"product_id":"vyo-a4501","title":"GRACE LONG GLOVES","description":"Long cashmere gloves in a mid-gauge knit, with a flexible length that can be scrunched at the wrist and a touch-screen compatible slit. \u003cbr\u003e\u003cbr\u003e\n・Mid-gauge cashmere\u003cbr\u003e\n・Touch-screen compatible slit\n\n\u003cbr\u003e\u003cbr\u003e\n〈y YO〉\u003cbr\u003e\nFounded in 2025 by stylist Chisato Takagi and fashion director Kumiko Katayama, y YO is a knitwear brand built on the concept of “Traditional yet cutting-edge.” Combining distinctive designs with cashmere sourced from Inner Mongolia, one of the world’s leading cashmere-producing regions, the brand offers a modern take on cashmere. Committed to fair trade and the highest quality, y YO creates timeless pieces that grow softer and more comfortable with wear.","brand":"y YO","offers":[{"title":"PINK \/ ONE SIZE","offer_id":45943126425791,"sku":"2100000579679","price":25300.0,"currency_code":"JPY","in_stock":true},{"title":"RED \/ ONE SIZE","offer_id":45943126393023,"sku":"2100000579686","price":25300.0,"currency_code":"JPY","in_stock":true},{"title":"LIME \/ ONE SIZE","offer_id":45943126458559,"sku":"2100000579662","price":25300.0,"currency_code":"JPY","in_stock":true},{"title":"LEMON \/ ONE SIZE","offer_id":45943126491327,"sku":"2100000579655","price":25300.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/files\/VYO-A4501_022_02_11d76d68-f30c-4a57-ac23-3680e4998af9.jpg?v=1790750817"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/collections\/y_yo.jpg?v=1790220330","url":"https:\/\/coverchord.com\/en\/collections\/y-yo.oembed","provider":"COVERCHORD","version":"1.0","type":"link"}