{"product_id":"vyo-h001","title":"DAIANA HAT","description":"Knit hat in 100% cashmere, felted by water washing and heavy shrinking for a distinctive texture. The loosely knit body tightens to a moderate firmness and comfortable fit, with a melting soft hand.\n\u003cbr\u003e\u003cbr\u003e\n・Cashmere\u003cbr\u003e\n・Distinctive texture from water washing and heavy felting\n\u003cbr\u003e\u003cbr\u003e\n*Read the feature “y YO POP-UP EVENT at COVERCHORD Nakameguro: ‘Mode Cashmere’ in Pursuit of the Highest Quality and Fair Trade” \u003ca href=\"https:\/\/coverchord.com\/blogs\/feature\/y-yo-pop-up-event-at-coverchord\"\u003ehere\u003c\/a\u003e.\n\u003cbr\u003e\u003cbr\u003e\nFounded in 2025 by stylist Chisato Takagi and fashion director Kumiko Katayama, y YO is a knitwear brand built on the concept of “Traditional yet cutting-edge.” Combining distinctive designs with cashmere sourced from Inner Mongolia, one of the world’s leading cashmere-producing regions, the brand offers a modern take on cashmere. Committed to fair trade and the highest quality, y YO creates timeless pieces that grow softer and more comfortable with wear.","brand":"y YO","offers":[{"title":"WHITE \/ ONE SIZE","offer_id":67751376584895,"sku":"2100000626571","price":22000.0,"currency_code":"JPY","in_stock":true},{"title":"BLACK \/ ONE SIZE","offer_id":67751376552127,"sku":"2100000626557","price":22000.0,"currency_code":"JPY","in_stock":true},{"title":"GRAY \/ ONE SIZE","offer_id":67751376617663,"sku":"2100000626564","price":22000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/2695\/8271\/files\/VYO-H001_001_01_dab03458-c6f3-4eb4-8b3e-73f6e9b90e0e.jpg?v=1793342760","url":"https:\/\/coverchord.com\/en\/products\/vyo-h001","provider":"COVERCHORD","version":"1.0","type":"link"}