COVERCHORD EXCLUSIVE
ayame
for COVERCHORD
KORO “LEMON SOUR”
Refreshing Lemon Sour-colored limited edition sunglasses release on April 26th.
Enjoy a wide collection from ayame and lens customization event on the same day.
Release date April 26th
ayame
for COVERCHORD
KORO “LEMON SOUR”
The collaboration between the Japanese eyewear brand ayame, known for its pursuit of beauty and sophistication, and COVERCHORD has resulted in the creation of original sunglasses.
These sunglasses, available in a refreshing Lemon Sour colorway, are made with frames that evoke the warmth of sunlight. They come with lenses in two colors: BROWN and CHARCOAL.
The brand name ayame (Japanese iris) is derived from the symbol flower of the designer Yu Imaizumi's hometown, Chikusei City in Ibaraki Prefecture, and the idea of “coloring the eyes = colorful eyes (the same pronunciation as ayame in Japanese).”
Crafted with meticulous care by skilled artisans in Sabae City, Fukui Prefecture, known for its world-class craftsmanship, these sunglasses boast exceptional product quality and capture the essence of contemporary fashion.
From ayame's 1st collection comes the beloved masterpiece KORO, a timeless model that has been reimagined in an original colorway for COVERCHORD.
With its Wellington shape and edgeless design, KORO exudes a soft, rounded aesthetic. The subtle and elegant Lemon Sour colorway, with just the right amount of sweetness, is perfect for the upcoming cheerful season and can be enjoyable for all genders in their light-hearted outfits.
We are excited to soon release this confidently crafted product.
Release on April 26th.
Color_LEMON SOUR × LIGHT BROWN
Price_¥38,000
Color_LEMON SOUR × CHARCOAL
Price_¥38,000
ayame
POP-UP EVENT
at COVERCHORD Nakameguro
To commemorate the release of the collaboration item KORO / LEMON SOUR, COVERCHORD Nakameguro will host a 4-day POP-UP event for ayame from April 26th to 29th.
During this event, customers can try on the limited edition items and explore ayame's extensive collection, including popular classics and new releases for summer.
Additionally, custom order options will be available for selecting lenses to match your favorite frames, exclusively during this limited period!
This event offers an opportunity to find eyewear perfect for daily wear in the upcoming season. Ayame designer Yu Imaizumi will be at the reception on Friday, April 26th（17:00-20:00）
Date: April 26th(Fri) - April 29th(Mon), 2024 11:00 - 19:00
11:00 - 19:00
Reception: April 26th(Fri), 2024 17:00-20:00
Venue: COVERCHORD Nakameguro
1-23-14 Aobadai, Meguro Ward, Tokyo
※ The opening reception is open to all.
※ Delivery for custom lens orders is expected approximately 1month from the date of order.
※ The limited edition item KORO / LEMON SOUR is not eligible for custom lens orders.
※ COVERCHORD Online will also host a curated POP-UP sale featuring popular items, including new releases, starting on the same day. Please note that online sales are not eligible for custom lens orders.
Instagram_@coverchord_nakameguro
ayame
POP-UP STORE
at COVERCHORD Online
Release date April 26th
Lemon Sour
at BAR Kurage
For two days only, on April 26th and 27th, BAR Kurage's Pop-Up Lemon Sour will be available at COVERCHORD Nakameguro.
Located in Shimokitazawa, one of Tokyo's leading cultural districts, BAR Kurage is a relaxed and enjoyable place to enjoy drinks without pretension, while connecting with delicious distilled spirits.
During this event, you can indulge in BAR Kurage's signature drink, the Lemon Sour, exclusively for this occasion. This special version features lemon peel steeped in Amami brown sugar Shochu Takakura, aged for over three years, offering a smooth richness and full-bodied flavor. The refreshing sensation of fresh lemon and soda complements the depth of the Shochu's flavor, while a subtle sweetness from cane sugar enhances the overall drinking experience.
For those who prefer non-alcoholic options or families with children, non-alcoholic drinks will also be available. Don't miss this opportunity to enjoy delicious drinks while shopping.
※Customers who purchase the item from ayame will receive a complimentary drink.
※Non-alcoholic options are also available.
Instagram_@kurage___bar
