FRAMA
ORANGE TOWEL

In Japan, FRAMA is best known for its fragrances and body care items.
Less talked about, however, is the brand’s towel collection,
which is also available at COVERCHORD and honestly deserves more attention.

Among the two styles available, my personal favorite is the lightweight LIGHT TOWEL series.

Made from 80% organic cotton and 20% linen,
the fabric doesn’t have the fluffy texture you might expect from typical towels, but instead offers a soft, gentle touch similar to gauze.
Since both sides use the same woven fabric rather than a pile backing, the towels stay relatively compact when folded, making them easy to carry for travel or everyday outings.
As my hair has gotten longer, I’ve started bringing larger towels with me more often, so I especially appreciate how lightweight they are and how quickly they dry.

The addition of linen is another nice detail. The texture softens and develops character over time, gradually becoming more familiar with use.
I also love the orange color, which somehow makes me want to reach for it every time.
Perfect for the bathroom, but also surprisingly useful as a light blanket during summer.

Because it’s something you use every day, a towel is worth choosing carefully. They also make great gifts.

Selector: Rina