Brown sugar shochu
with hojicha

Among the various selections of Amami brown sugar shochu,
Ichinojo Asahi stands out with its distinct aroma of brown sugar and sharp, black koji fermentation flavor.
If you want to savor the pure essence of brown sugar shochu, I highly recommend enjoying it with soda or on the rocks.
However, a new taste adventure can unexpectedly arise. I was at a house party recently and a friend was mixing Ichinojo Asahi with hojicha (roasted green tea).
"Hey, if you want to fully appreciate the flavor, soda or on the rocks is the way to go... Wait, what's this? It's so fragrant and delicious!"
The combination of the roasted tea leaf aroma and the sharpness of brown sugar surprised me.
Some may consider it an unconventional choice, but when it comes to enjoying alcohol, the key is to savor it freely. That's what makes it enjoyable!

Selector: Motono