DENIM TO WEAR AND GROW WITH
A.PRESSE'S JEANS

“Wear it until it’s worn to bits.”
A few years ago—before I started working here—I was more interested in trying out different kinds of clothes than really committing to one piece. So I never quite reached that level of attachment.

But I still remember the feeling when I saw a senior colleague wearing something that had clearly been lived in. It had a totally different presence from what you see on store racks—so personal, it made me curious about their life just from the way they wore it. That experience completely changed how I saw clothing.
Of course, I still enjoy bold designs or clothes that stand out right away. But I’ve come to really value the process of wearing something simple again and again, watching it change and become my own over time.

The NO.22 WASHED WIDE DENIM PANTS from A.PRESSE—just released this season—are exactly the kind of piece I want to grow with. Personally, I love indigo denim,

and this one comes with thoughtful vintage details: suspender buttons, a cinch back, and back pockets set wide apart. But what makes it so easy to wear right now is the lighter ounce fabric.
It uses the same material as the brand’s classic NO.2 WASHED DENIM PANTS, so it’s great for year-round wear. If you usually avoid jeans in summer because of the heat, this is one you’ll want to try.

I don’t want to push too hard—but honestly, it’s only after you take a pair home, wear them in your everyday life, and make them part of your routine that they really start to feel like yours. So if you’re on the hunt for a new pair of denim, this could be a great opportunity. And if you come back later to show us how they’ve aged, that would make us really happy.

Other items from A.PRESSE’s 25AW collection are also arriving in-store now, and we’re planning to carry a wide range here at COVERCHORD—so stay tuned for more.

Selector: Ueno