BISOWN
DENIM

I’ve bought plenty of jeans thinking, “This is the one!”—only to later wish the fit was just a little different, or find that they no longer feel right after my body changed.

Before I knew it, I had a whole drawer full of nearly identical denim.
But recently, I’ve come across a pair that might just be the one going forward: the signature BISOWN DENIM from BISOWN.

I was first drawn in by the vintage-style fading, but once I tried them on, I was genuinely surprised by the perfectly balanced silhouette.
They sit at the natural waist and have that relaxed, slouchy feel—but still manage to look refined. The biggest selling point for me?

The hip area, which usually ends up looking bulky, is impressively streamlined. It’s honestly like someone took the best features of all my denim and combined them into one pair. The proportions and length are spot-on, making them easy to pair with everything from dress shoes to sneakers. Whether you’re leaning into a masculine style, something more classic, or a softer, more feminine look—they’ll work across the board.
This pair really nails that rare combination of rustic charm and understated elegance. I already can’t wait to style them with a delicate lace top, or maybe even a beat-up vintage tee… so many possibilities!

Selector: Yamatsu