GOLDWIN 0
SHELL JACKET

As those of you who have been visiting us may have noticed, the number of young staff members in our stores is increasing.
While labeling them as "young" might seem outdated, their enthusiasm while marveling at newly arrived products always makes for an enjoyable sight.

This "GOLDWIN 0" "GORE-TEX SEED SHELL JACKET" has got me excited this season as a 30-something who still wants to be a part of such a circle.
I think some of you may not be familiar with "GOLDWIN 0" yet, so let me start by introducing the brand.
Established in 1958, the Japanese sports brand GOLDWIN embarked on a collaborative journey with the London-based design duo "OK-RM" in 2022, with the latter serving as the creative directors. Based on the concepts of art, science, and nature, the experimental platform project aims to pursue the highest quality and timeless craftsmanship.
Utilizing the designs and technologies of both parties, the project looks toward the future with a focus on harmony with nature. Notably, some materials used are cultivated by microorganisms, offering a sustainable alternative to petroleum-based fibers, which contribute to ocean pollution and depletion of natural resources.
This commitment to sustainability extends to offering complimentary repair services for all products, interpreting longevity as eco-friendliness.

While the brand description might be extensive, this jacket stands out from typical outdoor wear. Its intricate patterned fabric catches the eye at first glance, resembling haute couture designs with beautifully curved cuttings that allow unrestricted movement. Unlike typical outdoor brands, the jacket excludes visible branding and features small zippers, while its monochromatic eyelets blend seamlessly into urban settings.
Despite its simplicity, the jacket convinces through its appearance, touch, and wear, inviting you to experience it firsthand at our store.

Selector: Sugiura