FARAH × thisisneverthat
collaboration

Scratching the itch. My favorite expression.

Back in elementary school, there was a teacher who took school lunches to the next level by sneaking condiments into their waist bag.
They'd sprinkle pepper onto the macaroni salad, a dish many disliked. Suddenly, even the pickiest eaters were finishing their plates with gusto.

It's like they knew exactly what was needed, reaching right where it itched. Admirable, isn't it? (Or am I the only one?) But I digress.
Today marks the release of a unique collaboration. It combines the American classic style of FARAH with the streetwear flair of a Korean street brand, thisisneverthat (hereafter referred to as tnt). I think it's a vision based on an exquisite sense of balance.
FARAH's traditional pieces serve as the canvas, with tnt adding their urban street spice. It's a fusion that makes even the skeptics believers.
The resulting collection is something you can effortlessly slip into, a world refined and elevated to the palate.
I've had the pleasure of meeting tnt's team from their homeland a few times, and they're just as cool and kind as you'd expect.

It's an honor that they've chosen our store to carry their creations. And to the ever-gracious FARAH team, thank you.
With this opportunity, 감사합니다 (THANK YOU).

Featured collaboration items on sale from today.Don't miss out!

Selector: Shiraishi