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2024-8-1

A.PRESSE
Timeless shirt for long-lasting wear

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At 28, I feel like I don't yet own anything I can truly call "a lifetime piece" when it comes to clothing.
How about you?

I'm an incredibly moody person, constantly shifting my preferences and what I feel like wearing at any given moment. Thankfully, my parents' house is nearby, so about once a month, I haul a huge amount of clothes and shoes back there to rearrange my closet.
I love digging through my old clothes at my parents' place (I often forget what I bought, so it's always a fresh experience!). Sometimes, I find something that gets me so excited that I change into it immediately, only to switch back to my original outfit in the station bathroom a few minutes later because my mood changed.

It’s a new personal record for shortest-lived outfit change (not that such a record exists). I'm always up for a mood-based fashion battle—any challengers?

Despite my ever-changing wardrobe, A.PRESSE has consistently stayed in my lineup. It almost feels scripted, which is embarrassing for a contrarian like me (laughs).
It's incredibly cool to cherish and use the same items for a long time, especially with something like denim, where there's a romantic notion of "growing" with the item. It's a guy thing, I guess.

This shirt from A.PRESSE will change and reflect your personality the more you wear it.
I've been told that when you spend a lifetime with an item, the wrinkles on your face and the creases on the item start to look alike.
I remember buying my first pair of leather shoes because my mentor said that fashion is family. Those shoes are still in my top rotation today.
I hope you'll wear this shirt until it becomes a lifetime piece, comparing its creases to your own as time goes by.

As the AW24 season kicks off, I’m feeling a renewed excitement to wear shirts. That's the mood I'm in right now.



Selector: Shiraishi

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