COVERCHORD EXCLUSIVE

blurhms ROOTSTOCK
for COVERCHORD
“ESSENTIAL”

Everyday items released in limited edition colors
The first installment available from Saturday, March 25

Everyday items released in limited edition colors
COVERCHORD has teamed up with blurhms ROOTSTOCK to create a new series of items titled “ESSENTIAL”.
blurhms is a Japanese brand launched by Keigo Murakami in 2012.

The brand’s concept is simple: to create daily wear items with high-quality, durable, and comfortable fabrics.
Their sub-label blurhms ROOTSTOCK is made up of the more basic forms and silhouettes, items that make up the foundation of your wardrobe.

 

The first installment of “ESSENTIAL” is releasing as we enter spring, consisting of a collection of items that have been re-vamped in seasonally appropriate fabrics and colors.

The minimal, soothing Beige and fresh Mint color scheme has a light and airy feel, is easy to dress, and works exceptionally well together. From long-sleeve shirts, tops and tees, to lightweight selvage denim bottoms, all items are thoughtfully designed with effortless comfort in mind.
A few items stand out in terms of quality and attention to detail.

Originally constructed from indigo denim, the 12.9oz SELVAGE DENIM PANTS in Beige are repeatedly bleached until pure white, then finished with a beige dye.

Trial and error and rejection of mass production methods lead to a unique result with a slightly uneven texture.

The BORDER BASQUE SHIRT and CLASSIC TEE S/S BIG adopt casual silhouettes with perfectly balanced stripes, simple yet expertly crafted.

All items are available in men’s and women’s sizes and will be available from Saturday, March 25th.

The second, summer edition of “ESSENTIAL” items which includes short sleeve tees and vests will be released in May.
 

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