A.PRESSE
DENIM

Paying attention to what isn’t immediately visible.
That quiet sense of Japanese virtue is clearly present in A.PRESSE.

At a recent exhibition, I heard them describe cutting hair with the intention of making it look as though no effort was involved at all.
It’s easy to say, but extremely difficult to actually achieve. That idea stayed with me, because it perfectly reflects how A.PRESSE approaches making clothes.

The same philosophy applies to the NO.22 WASHED WIDE DENIM PANTS.
They focus carefully on details you would never notice in everyday wear,
without ever needing to explain them. It’s not about showing off, but about consideration. Supported by precise, reliable technique, that consideration results in a quiet yet convincing sense of beauty.
The comfort and confidence you feel when wearing them, and the satisfaction that builds over time, come from that beauty.
Personally, I find these even more reassuring and enjoyable to wear than so-called vintage denim.

Even in the smallest margins, that same sensibility is present.
A.PRESSE never compromises.
At COVERCHORD, we want to deliver this atmosphere, which is hard to put into words, to you with great care.

SS2026シーズンもどうぞよしなに。（次の髪型どうしよ……）

Selector: Shiraishi